To celebrate World Environment Day on June 5, 2022, Deliveroo has partnered with five restaurants to integrate sustainability into customers’ daily lives and encourage greener habits. Participating partner restaurants include Caterking Dim Sum, Da Vincenzo, Seoul Bros Wan Chai outlet, Mama Mia! Pizzeria and Crazy Noodles. As part of the partnership, these participating restaurant partners joined the brand’s subsidized sustainable packaging program earlier this year, using plastic-free packaging provided by zero-waste company Sustainabl. According to Deliveroo, this will help eliminate single-use plastic tableware and practice more environmentally friendly business operations.
Additionally, the brand will expand its engagement with restaurant partners on World Environment Day by sending a special thank you card (pictured below) created from eco-friendly “seed paper” with the orders. Every Deliveroo order placed at a designated restaurant on June 5 will receive a plantable thank you card, where customers can put their notes directly into soil and water for planting.
Once their plant has sprouted, they can share a photo on their social media platforms, and Deliveroo aims to donate HKD 20,000 to a local charity focused on habitat restoration by the end of countryside. The brand hopes this will inspire consumers to adopt a greener lifestyle, while consuming meals.
According to the brand, the initiative is part of Deliveroo’s global community-focused campaign, ‘Full Life’, which seeks to use its existing network of drivers, restaurants and grocers to support communities in cities where the brand operates.
Meanwhile, Deliveroo has also doubled down on its partnerships in the Singapore market. In partnership with BenefitHub, an integrated lifestyle benefits and rewards portal, Deliveroo Singapore offered its passenger fleet over 200 daily discounts and benefits, tailored to passenger needs. Passengers can access the BenefitHub portal to access discounts and benefits in different lifestyle areas, such as food and dining, automotive, and travel. Depending on the brand, runners will receive up to 50% cashback or brands such as Circles.Life, Calvin Klein, Charles & Keith, DirectAsia Insurance, Klook, Shopee, Lazada, Sephora, Zalora, Crocs and more.
Additionally, Deliveroo launched an Easter campaign in Singapore, where users watched Deliveroo riders who wore bunny ears on their helmets, a bunny mask and a bunny tail attached to their delivery bag. This gave those who took a photo of the delivery people and posted them on the Deliveroo Facebook page a chance to win Deliveroo Credits. The “Deliveroo Bunnies” covered central areas such as Chinatown, Clarke Quay, Orchard and Bugis, and central neighborhoods such as Katong, Tampines and Toa Payoh.
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