Discover Dior’s new partnership with a pioneering women’s university


Since the start of her tenure as artistic director of Christian Dior, Maria Grazia Chiuri has imbued each collection with a powerful tribute to women. From collaborating with iconic female artists on bespoke artwork for Dior runway presentations, to flaunting Chimamanda Ngozi Adichie’s memorable essay title “We Should All Be Feminists” on a revolutionary t-shirt or to create collections that pay homage to great late art historian Linda Nochlin, for Grazia Chiuri, fashion and feminism go hand in hand.

Suffice to say that the brand’s latest partnership should surprise no one. Dior announced this week a partnership with Ewha Woman’s University in South Korea, the largest women’s education institute in the world. Founded in the late 19th century, Ewha began when an American missionary named Mary F. Scranton traveled to Seoul, where she began teaching classes exclusively for women. The school quickly became a pioneering institution, the first educational institute dedicated to women in all of Korea (it is now considered one of the most prestigious universities in South Korea.)

The Dior x Ewha partnership will include long-term mentorship programs with financial support for students, as well as exchange and internship opportunities. The brand announced its partnership with an unprecedented runway event, staging a show featuring the Dior Pre-Fall ’22 collection on the Ewha campus, which was attended by South Korean celebrities like Blackpink’s Jisoo, actress Suzy and former figure skater Kim Yuna. University students watched the show live from an auditorium.

“For me, it was a very positive choice to organize the fashion show here at the university and to have the possibility of engaging in a real dialogue for the future,” said Grazia Chiuri of the decision. . The Italian designer sealed her commitment by hitting the runway wearing the university’s signature green collegiate jacket during her bow. College merchandising has never looked so good.


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