Hyundai Motor Company today opened the Hyundai Motorstudio Senayan Park in Jakarta, Indonesia. It is the first brand experience center with a clean mobility concept in the country and the seventh Hyundai Motorstudio in the world.
Hyundai Motorstudio Senayan Park is designed to appeal to everyone, especially Indonesian MZ generations (Millennials and Gen Z) who aspire to a sustainable lifestyle. The Motorstudio provides a rich brand experience, not just a product showcase.
“Indonesia is a key hub for Hyundai Motor’s future mobility strategy in the ASEAN region,” said Thomas Schemera, Executive Vice President and Head of Customer Experience Division at Hyundai Motor. “We opened Hyundai Motorstudio Senayan Park to establish an innovative brand image among Indonesians through customer experiences focused on environmentally friendly electric vehicles.”
Hyundai Motorstudio Senayan Park invites visitors to experience innovative and sustainable future mobility, starting with the Prophecy Concept EV exhibit as well as an inspiring LED media wall that surrounds the entire space. The Motorstudio itself reflects the concept of clean mobility, as environmentally friendly materials are used throughout the interior.
On a large LED screen surrounding the interior, there is a series of intriguing and revealing films titled “The Clean Mobility Vision” which shares Hyundai Motor’s sustainability vision and reflects environmental issues that are important to MZ generations d ‘Indonesia. In particular, a two-minute video called “Re:Cycle”, created in collaboration with the British media art group Universal Everything, shows the process of transforming plastic waste collected from the oceans into ecological fibers.
This LED media wall is the representative content of Hyundai Motorstudio Senayan Park and will also be used as a sustainability “Media Art” platform in collaboration with global and local artists to communicate with customers in the future.
Additionally, visitors can pursue their interest in sustainable living by attending a recycling workshop where they can make lifestyle products using leftover automotive materials and test drive electric vehicles.
To commemorate the opening of Hyundai Motorstudio Senayan Park, Hyundai Motor will hold the “I’m On It” challenge, inviting people to take virtual selfies with brand ambassador BTS at the newly expanded Hyundai Motorstudio on the platform. metaverse ZEPETO. There will also be an eco-plogging campaign to donate an IONIQ 5 to the marine conservation group, Indonesian Ocean Pride (IOP).
In line with its vision of progress for humanity, Hyundai Motor plans to provide unique and innovative content and engage with customers around the world through various mobility experiences available across its seven Hyundai Motorstudio locations.
Hyundai Motorstudios are Hyundai Motor’s representative brand spaces that aim to create new brand experiences for its customers. Since the first Hyundai Motorstudio opened in Seoul in 2014, the studios have helped the company engage with customers and continue to uphold brand values through innovative content.