Behind bustling Chungmuro Station in Jung-gu, central Seoul, a quiet lane in Pil-dong, a small area northwest of Mount Namsan, catches the eye of people looking for places Instagrammable.
Walls and facades of buildings painted with cartoon characters and illustrations as well as uniquely themed sculptures nestle along the alleyway, turning the place into an art festival.
Named Pil-dong Culture and Arts Street, or Yesultong, the area has been teeming with art exhibits since 2016, when advertising agency Hands BTL launched its urban regeneration project for Pil-dong, once a hub. the country’s printing industry in the 1990s, which lost its vitality with the rise of the Internet and digital media.
In cooperation with the Jung-gu District Office and renowned artists, the company has built eight open-air museums to bring vibrant culture back to the historic district.
Each museum features a variety of contemporary arts, including painting, sculpture, photography, and installations. Those tired of city life can cool off admiring the artwork in these 24/7 street galleries.
A Pil-dong walking tour filled with high-level artwork will take you to the entrance to Namsangol Hanok Village, a traditional village that shows what life was like in the Joseon era (1392-1910) ).
Park Hyun-koo Pictures
Written by Choi Jae-hee